Who are we?
"Being loud isn't about the volume of your voice, it's about the power of your message."
We believe fashion can teach. That clothing IS political. That beauty can be revolutionary. Our values are grounded in justice through education and beauty, because style without substance is just performance. Creemos en la educación como herramienta de liberación. Creamos piezas que provocan conversación, elevan cultura y conectan con el espíritu de Madre Tierra. Valoramos la sostenibilidad, el activismo y la sanación.
We are proudly Latina woman-owned, spiritually guided, and radically intentional.
🪡 OUR STORY: Fashion as Ritual, Cannabis as Revolution
Loud Sirenz was born from the intersection of fashion, healing, and cannabis culture. It’s not just a boutique, it’s a movement stitched with intention and ritual. We design garments and jewelry that speak to the spirit, built for those who carry intention in how they dress, live, and move through the world.
Nuestra inspiración nace de la nuestra musa misma, la planta; de la tierra, de nuestros ancestros. Nos vestimos para sanar. Para recordar. Para desafiar. Cada pieza honra lo espiritual, lo político y lo bello, creadas en Buffalo, NY y Puerto Rico con amor, cuidado y propósito.
Our roots are stitched into every piece: slow fashion, spiritual design, and cannabis as both muse and medicine.
WHY CANNABIS: A Plant, A Portal, A Prayer
Cannabis is sacred. Not trendy. Not taboo. Sacred. For generations, it’s been used in ceremony, healing, resistance, and rest. From West African spiritual practices to Native and Caribbean rituals, cannabis has always been medicine for the body and the spirit.
Creemos en desestigmatizar la planta desde su raíz ancestral. En vez de esconderla, la usamos como símbolo de despertar, de sanación colectiva y de creatividad radical.
We honor cannabis not just for what it does, but for what it means. Each piece we create carries its essence.
MEET THE FOUNDER: Dexi Mar
Dianelix Rivera Pérez (known as Dexi Mar) is the visionary behind Loud Sirenz and the creator of Cannabis Fashion Week, a platform that bridges cannabis, design, and culture. A native Caribbean Boricua, Dianelix is a self-taught fashion designer, legal student, and community educator deeply rooted in artistic activism.
She’s worked with numerous cannabis brands across New York State in roles spanning marketing, sales, operations, compliance, and education, most recently helping launch and scale dispensaries and distribution networks through strategic business development.
A firm believer in learning as a form of liberation, Dexi is currently studying Law at SUNY UB and has completed numerous cannabis-related certifications with a focus on medical, legal, and industry-specific education from globally respected institutions. These include:
- Cannabis Careers and Legislation (Columbia Greene Community College, Hudson NY)
- Cannabis Career Exploration & Worker Rights (Hudson Valley Education & Workforce Consortium)
- Introduction to Cannabis (University of Illinois at Urbana-Champaign)
- Medical Cannabis for Pain Control (Technion – Israel Institute of Technology)
- The Health Effects of THC and CBD (University of Colorado Boulder)
She has also studied Curanderismo (traditional healing practices) at the University of New Mexico, embracing plant medicine and cultural wisdom as core to her vision. Other educational highlights and certifications include Marketing & Contract Readiness (Small Business Development Center) and Entrepreneurship in the Arts (Buffalo State College) This extensive training fuels her ability to merge fashion, advocacy, and cannabis with depth, care, and credibility, ensuring that every garment she creates is rooted not just in vision, but in knowledge.
Con una pasión profunda por la moda lenta, la costura artesanal y la justicia social, Dexi fusiona creatividad con causa. Her designs are offerings. Her work is ceremony.
Her work is grounded in ancestral knowledge, legal literacy, and fashion as activism.
Her designs are offerings.
Her boutique is a prayer.
Her path is a revolution stitched in hemp.
You can follow her journey and behind the scenes at the studio on Instagram: @marihuanette ~